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Have you been told print collateral is important for your marketing campaign? You're probably wondering what printed collateral is. Here's your guide. Implementing thoughtful, unique, and creative methods of print collateral into your marketing strategy can help you convert more leads to sales. This form of marketing will also help build your brand's reputation, which is equally important. There are, however, some rules to creating these documents that make some more successful than others. Using high-quality materials and a crisp logo is a great start. But there's more to learn. Keep on reading and we'll show you how to create...

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Do you want to create a brochure like a pro? Brochure designers use creative design for an eye-catching brochure. Here are 12 creative brochure design tips. Brochures are among the most used and most successful pieces of printed marketing materials. In fact, 79% of small and medium businesses report that they already use brochures, and another 8% are planning to implement them. Whether you're a graphic designer or a business owner who's trying to create your own brochure, creativity counts. A brochure has the task of catching a customer's attention and telling them what the business is about. That isn't...

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What you write on your marketing material matters and on a brochure? Where you put what you've written matters more. Learn about writing copy for a business brochure today. With advertising still commanding a market share of over $70 billion a year, marketing continues to work on us even when we think we're immune. When you're writing copy for your business brochure, you need to be persuasive but it's more than just talking about how great you are. It's what's behind those words that matters. Here are 7 essential tips for creating great copy. 1. Know Your Identity Before you...

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Do you feel like your current business card design isn't relevant to your branding, your title, or simply who you are as a person? Are you concerned that a design you once thought was creative and fun is now making you look unprofessional and inexperienced? If so, it's time for a redesign. From watching the influential role that business cards have played in some of your favorite movies to the real-life connotations of your personal business card, it can be tough to find the design that best represents both you and your company. One of the toughest design decisions you'll...

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Will people read the copy you've carefully written for your media if it's boring to look at? Probably not. Here are our suggestions for creative fonts that will catch their eye. This just in: humans have shorter attention spans than goldfish. Yes, you read right. Our attention spans have dropped from 12 seconds to eight seconds---one less second that the attention span of a goldfish. You've written amazing content, and you can't wait to share it with the world, but there's one problem. It looks boring. Do you want your brilliant media looked over on account of being drab? We...

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