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If you find yourself wondering, "do I need a website," the answer is yes! With all the latest social media hype, it's common for many businesses to rely on social media platforms such as Facebook as their main source of online advertisement. They wouldn't be wrong to create multiple social media accounts for their business either. It's imperative that every business has social media in today's world.  With that being said, a Facebook business page is a must for any business. It a great way to build a larger audience and discover who your main audience is. However, a Facebook...

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Even with the wave of technology and online sales tactics taking over the corporate world, there's still room in your business plan for the old tricks. In fact, your sales and marketing campaigns have a lot to gain from printed marketing methods such as good, old-fashioned business cards. They're still highly-effective and can spread your brand and name like wildfire. Many people aren't familiar with all of the benefits that having business cards today can offer their business.  Here are a few things you should consider as to why you need to order business cards for you and all your...

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Social media is more than liking pretty pictures or sharing memes with friends and family members. Today, 77.6% of small businesses use social media to promote their brand, making it easier for these companies to attract new clients to their businesses.  In the social media marketing world, every second counts. Otherwise, followers will scroll right by your post. With strong branding, however, you can stand out from the crowd and snag their attention. Keep reading to discover the five reasons branding is everything to social media marketing! 1. Brand Awareness How will people recognize you as the best in the business...

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A brand is a promise to your customers on what they should expect from your business. A strong brand should be able to communicate what a company does and how it does it. It should also help build the trust and credibility of the company. Your brand is seen in all your daily activities and interaction with customers and potential leads. This is through all marketing content you use to attract and educate your audience. Here is how a small business can come up with the right branding materials to build a strong brand. Define Your Brand Identity  Before you...

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There you are, face to face with a business client, and the only thing you've got handy to write notes on is an old envelope. Talk about embarrassing! No one is going to take you seriously as a business person if you use whatever scrap of paper is handy for important notes.  Using a regular notepad is a step in the right direction. However, there's another surefire way to make sure everyone you work with not only thinks you're a professional but also remembers the name of your business. It's time to make some personalized notepads. But what goes into...

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