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A product's packaging has the ability to make or break its success. The right packaging will draw the customer in and push them to make a purchase, everything a good business wants.  Custom branded packaging may seem like an added expense that's unnecessary to fit into a budget, but, if done right, it can make the investment back manyfold.  It's sometimes hard to understand how important good packaging is, so we've compiled a list of the top five reasons you should customize your product packaging and the benefits you'll see.  1. Allows Customers to Quickly Identify Your Brand One of the...

You probably already have a name and even a logo for your company. Ideally, it’s something unique that will make your business stand out among the competitors. To keep it that way, it’s in your best interest to copyright and trademark your logo and your name. But first, you need to know how to copyright a name and logo.  You may also want to know how much it can cost. Finally, you should know what the difference between copyright and trademark is, as although these terms are similar, they are not the same. This article will help you get answers...

27 million business cards are printed every day. So if you think that business cards are a thing of the past then think again! But this doesn't mean they always work. Out of the 10 billion cards printed each year, 8 billion ends up in the trash within a week, so your business card design needs to be truly good to reach your potential customers. That's 80% of business cards that people don't hold on to! But business cards can increase a company's sales. So you want yours to be in the 20% that people hold onto, right?  Once again,...

In the future, the next generation of children will probably have no idea what a postcard or physical mail is. Some people even think we're currently living in that situation - a world where mail is obsolete and all conversations are done digitally. Yet, postcards are still the most direct way to reach a good part of your customer base, so good postcard marketing ideas are worthy of attention. Marketing companies know better than to do away with the mail. And that’s why they use marketing postcards. Postcards are simple. You don't have to open an annoying envelope, and they're...