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Did you know that 72% of people judge your company based on the look and feel of your business cards? In fact, a whopping 39% of them won't even consider doing business with you if they feel your card looks cheap. And that's just business cards. think about all the other printed material you distribute to clients and prospective customers! Paper finishes have a big impact on the way your customers perceive a print project. Read on for a detailed guide that takes a look at the various types of paper considerations you need to keep in mind before you...

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In the future, the next generation of children will probably have no idea what a postcard or physical mail is. Some people even think we're currently living in that situation--a world where mail is obsolete and all conversations are done digitally. But, marketing companies know better than to do away with the mail. They have a little trick under their sleeve--marketing postcards. Postcards are simple. You don't have open an annoying envelope, and they're easy to read. You may be wondering: who reads postcards anymore? Well, the real question should be: who reads emails anymore? The Direct Marketing Association found...

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Are you preparing for a door hanger campaign? If you are, chances are you're hoping for a good outcome. While door hanger campaigns aren't expensive, it still costs you some money. And you don't want that money to go to waste. A failed marketing campaign can spell trouble for a small business. Instead, prepare yourself to make your door hanger marketing campaign a success. Knowing how to do this is easier said than done, but lucky for you, we've created a survival guide for you. Read on for the seven secrets to an effective door hanger marketing campaign. 1. Know...

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Are you planning on holding a grand opening for your new store, hosting an open house for a home you're selling, or throwing some other kind of event sometime soon? You might think that simply promoting the event on social media should be more than enough to attract a crowd. After all, just about everyone (and their mother!) is on social media these days. So shouldn't a quick Facebook or Twitter post about your event generate the buzz you're looking for? Social media can get the ball rolling. But in order to make your event a true success, you should...

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In our everyday lives, we really on technology and the Internet for a variety of tasks. It seems as though we're always plugged into our mobile devices. Digital marketing has allowed businesses a new avenue to sell their products and services. Still, though, digital marketing shouldn't be considered the only way to reach your consumer base. As popular as social media and online advertising are, don't forget about print materials. They are still worth your investment - if you use them right. In fact, studies show that four out of five small business owners declare that print materials are valuable....

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