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Are you tired of hearing that business cards are outdated?  Instead of ditching business cards completely, say no to boring, traditional designs. What's exciting about a white rectangle of paper? Nothing! Stop following the crowd. Start creating unique business card ideas. Your business card is so much more than your contact information. It's a mini advertisement. Does yours entice potential customers to learn more? You want a creative design that matches your branding. But designing an effective business card goes beyond choosing the best colours or fonts. Choosing attention-grabbing designs can keep your cards from getting tossed in the trash....

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In our increasingly digital world of online marketing and email campaigns, you might think mail pieces can't compete.  On the contrary, direct mail campaigns are still an effective way to find new customers and connect with potential leads. Where email is easily ignored or deleted, between 70-80% of consumers say they open most of their mail--even "junk" mail.  The keys to getting your mail opened are a strategy, content, and design. Once open, you want consumers to take action and become customers.  Before you toss out your direct mail program, consider these five simple secrets to creating your next successful...

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Small businesses depend on advertising to thrive. While some modes break the budget, flyer distribution can get you seen fairly inexpensively. But don't view flyers as the easy route and just throw something together. Learn how to make a good flyer so you can create an effective marketing tool that perfectly targets your client base. How to Make a Good Flyer for Your Small Business If you're going to spend money and effort in getting your business name out there, do so in a purposeful way that directs customers to your business. Follow these tips to make the perfect business flyer. Choose a...

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What if the reason you were losing customers has been in your pocket all along? Business cards are the best and easiest way that most graphic designers network and advertise themselves. Unfortunately, most business cards are just plain boring. Boring cards instantly turn customers off. The solution? You need better business card ideas! That's where we come in. Keep reading to discover 11 awesome business card ideas for graphic designers! 1. A New Shape Quick--imagine a business card! Chances are that you imagined a plain, white rectangle. If you want to make cool business cards, consider changing the shape. For...

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If you’re not familiar with how postcards work, you need Postcard Marketing 101. Postcards are a smart way to market a local business. Businesses today face many options to market their business. You can market your business online. You’re told by gurus that you have to be on social media, invest in SEO, PPC and every other acronym out there. Those things all have a place in your marketing efforts, but postcard marketing ties them all together. Read on to learn more about postcard marketing and how it can help your business have a maximum impact. What is Postcard Marketing?...

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