9 Postcard Marketing Tricks That the Pros Use
In the future, the next generation of children will probably have no idea what a postcard or physical mail is. Some people even think we're currently living in that situation--a world where mail is obsolete and all conversations are done digitally.
But, marketing companies know better than to do away with the mail. They have a little trick under their sleeve--marketing postcards.
Postcards are simple. You don't have open an annoying envelope, and they're easy to read.
You may be wondering: who reads postcards anymore? Well, the real question should be: who reads emails anymore? The Direct Marketing Association found that direct snail mail has a response rate of 4.4%, while emails have an unimpressive response rate of only 0.12%
If you want to improve your postcard marketing game, take a look at these seven postcard marketing tips.
1. Make an Eye-Catching Design
Think about the way you want to design your marketing postcards. You can decide to make it look like a letter from a friend, an RSVP postcard, or even a To-Do list.
To achieve a handwritten look, try script font or just regular handwriting font to write the main portion of your ad. You can also add crooked lines and even fake some sticky notes.
Grandma might be disappointed once she realizes that she's not hearing from little Timmy at his summer camp, but maybe she'll end up buying your product.
2. Use Both Sides Creatively
The front of your postcard should have all the info--this includes the ways to contact your company, as well as the deal you're offering. Putting an engaging pitch on that side will give them enough motivation to flip the postcard over.
On the other hand, the opposite side of the postcard should feature bright colors and photos along with more information on how to redeem your offer.
3. It's All in The Paper
You might think that the size and texture of your promotional postcard will have nothing to do with your ad campaign. However, certain types of postcards will have a better chance of getting noticed in between bills and junk mail.
Choose a large postcard size, like 6x11in. That way, people will be able to easily find your postcard. This is better for people who aren't aware of your company, and also gives you more room to include any pictures, coupons, or maps.
If you do decide to put pictures in your postcard, ensure that they're high resolution so they print perfectly. Stay away from using any photos that are too stock-looking. Adding clear, attractive photos to your postcards will appeal to your recipients.
To get the most out of your postcard, use glossy, premium paper with full color. It'll attract the reader's attention right away and give off the impression that your products or services are high-quality.
4. Headlines Are Important
The headline is your hook, it's what makes your recipients want to keep reading. You want a bold, concise headline to be the main focus. It should be the biggest lettering on the front of your postcard.
Headlines are meant for brief announcements and for creating leads, not for adding tons of information or closing sales. Any confusing headlines with a barrage of information won't be appealing to your recipient--they'll probably just toss it in the trash.
5. Include a Legit Testimonial
Honesty is important in the field of marketing. Including a testimonial from an actual person that had real results can establish trust between your company and the customer.
Make sure that your customers are able to find this person online so they can confirm that they're real. The testimonial will vouch for your company and give your customers more confidence in using your product or service.
6. Engage Your Recipients
You shouldn't over-explain everything in your promotion postcard. Leave your customers wondering about your offer.
Writing something like "Learn more on how you can get 20 of our products today for just $30," is much more intriguing than simply saying, "Buy 20 of our products today for just $30."
7. Motivate Your Customers
You need to add a call to action or something on your marketing postcard that makes them want to do something.
Maybe offer them a discount or a free trial. For example, you can incorporate a discount by writing "Use this code to get 15% off your order." Always add an expiration date to the offer so the customer won't hesitate to purchase it in time.
Having only one call to action allows you to easily monitor the progress of your campaign. To make the tracking process even more simple, think about having your customers use the postcard as the coupon itself. This makes it easier to keep gain insight on how successful your marketing campaign is and how it can be improved in the future.
8. Include a Link
You should always put a link to your website on your postcard. Try to keep the link short and easy to remember, as your recipients probably won't immediately race to their computers to search for your link.
The next time they're searching the web, they'll remember your URL. Avoid long links like "domainname.com/offers/sale-on-products." You should make a new, easy-to-recall URL like "domainname.com"
9. Don't Overwhelm Your Recipient
Try not to bombard your reader with too many images and too much text. If you do, your recipient won't be able to process the key information on your postcard. They'll instead be distracted by the overwhelming amount of graphics.
Make it easy for recipients to follow through with your call to action. There's no need to go overboard by adding too much information.
Where To Start Your Postcard Marketing Journey
Don't underestimate the power of postcard marketing. Physical mail has actually proven to be more memorable than digital mail.
Postcards don't require you to dig through tons of emails or rip open annoying envelopes. Postcards are simple and easy to read, making it the perfect way to get your point across.
If you're interested in making your own marketing postcard, take a look at our website to get started.