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As the owner of a small business, you know that marketing and sales can dictate your success. So no matter how great your product or service is, you can't rely on that to bring in new sales and keep your business thriving. Marketing strategies are changing all the time. With the introduction of new social media sites and technology, it might feel overwhelming to keep your business relevant and competitive. But don't worry - there are several effective solutions you can use. Read on as we explore 5 marketing tips for small business owners. 1. Make Your Website Work For You...

A product's packaging has the ability to make or break its success. The right packaging will draw the customer in and push them to make a purchase, everything a good business wants.  Custom branded packaging may seem like an added expense that's unnecessary to fit into a budget, but, if done right, it can make the investment back manyfold.  It's sometimes hard to understand how important good packaging is, so we've compiled a list of the top five reasons you should customize your product packaging and the benefits you'll see.  1. Allows Customers to Quickly Identify Your Brand One of the...