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A brand is a promise to your customers on what they should expect from your business. A strong brand should be able to communicate what a company does and how it does it. It should also help build the trust and credibility of the company. Your brand is seen in all your daily activities and interaction with customers and potential leads. This is through all marketing content you use to attract and educate your audience. Here is how a small business can come up with the right branding materials to build a strong brand. Define Your Brand Identity  Before you...

There you are, face to face with a business client, and the only thing you've got handy to write notes on is an old envelope. Talk about embarrassing! No one is going to take you seriously as a business person if you use whatever scrap of paper is handy for important notes.  Using a regular notepad is a step in the right direction. However, there's another surefire way to make sure everyone you work with not only thinks you're a professional but also remembers the name of your business. It's time to make some personalized notepads. But what goes into...

Gone are the days of postcards only being used to send relatives a "wish you were here" message from a fabulous vacation destination. Postcards have come into their own as a very effective way to do direct mail marketing. For one, they stand out from the rest of the publicity mail people get because they feel different. We print all sizes in our postcard range on 16pt (350 gsm) card – that's nice and thick and feels solid in the hands of your potential customers. Although NEPS does have a creative graphic design team, you can upload your own postcard...

To print or not to print? Print is not a question: it's the answer to your marketing goals. Print advertising is the oldest and most original form of marketing. It dates back to 1468 and has been used in a variety of ways. Between direct mail, brochures, catalogs, and flyers, one thing's certain: print advertising isn't dead. While the world has gone digital, print campaigns continue to generate substantial results for marketers. Print advertising forms more genuine bonds between the consumer and the brand. As a marketer or business owner, what should you know about the print vs digital debate?...

How many business cards have you kept? A study found that 80 percent of business cards are thrown away within a week! In order to prevent this, you must create cool business cards. Your business card is like a ticket to clients in the world of business. This means that you have to come up with creative ways to make it memorable so that it will stand out and not end up in the garbage. People often receive many business cards and yours needs to be different in order for them to keep it. You may be wondering, how to...