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95% of marketers know the importance of multichannel marketing. With numbers like that, it's more important than ever that your marketing efforts go multichannel. But what exactly is multichannel marketing and what are its components? Here's a primer on marketing multichannel: what it is and the 5 main components of it that will keep you on the path to success. What is Multichannel Marketing? Marketing multichannel is the act of marketing one's product or service via more than one channel. In today's busy marketplace this might mean splitting your marketing efforts between social media, retail point of sale efforts, and print marketing...

Have you ever been handed a brochure or flyer - and then threw it away as soon as you got home? After a glance, you had already decided whether you wanted to read the contents or not. You don’t want this to happen to your printed business materials. Are you ready to create gorgeous business cards, flyers, brochures, or other printed marketing material for your business? Then consider investing in custom designs. In this visually-dominated world, having consistent, captivating brand imagery is imperative in order to draw attention to your business. Read on to learn how custom designs can help...

In today's modern age of texting and emails, it may seem crazy to do something as "archaic" as sending company holiday cards--in the mail no less! The truth is, it's the seemingly "small" personal touches that evoke highly positive emotions on the part of clients and customers who are on the receiving end. A recent article in Forbes attests to the important role emotions play in our business decisions, even if we try not to let them. So, if your business is looking to build trust, reliability, and familiarity with others, sending personalized holiday cards is a great method. If you're still not...

When it comes to brand recognition, nothing is quite as effective as a memorable logo. From shoes to electronics and many of your favourite foods, lots of household brands have some of the most famous logos in history. Let's take a closer look at some of the companies who have created incredible logos that are easy to recognize, making them a famous household name. Nike When it comes to brand recognition, Nike has one of the most famous logos of all time. You don't have to be a professional basketball player to easily recognize the famous "swoosh." This simple yet...

You’ve got your business up and running enough to where you feel like it’s time to start promoting it with business cards. You design a few and order some bundles for an upcoming trade show. Throughout the night, you see more and more of them going in the garbage than in people’s wallets. It’s safe to say that you bombed this company outing. This problem can be fixed though. All you have to do is change up your card.  To help you make the most out of your business cards and leave a lasting impression on potential customers, check out...