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The fear and excitement of starting your own business are unique to any other life experience. You're taking a chance on your talent, wit, and judgment. You're careful of your money and focused on attracting new customers and persuading them to buy your products and services. Online information has become so abundant that it's easy to adopt a do-it-yourself attitude toward...nearly everything. You can learn to fix your laptop and restore your small appliances. You can even learn to diagnose your own car's computer codes. There are so many DIY resources available to us that it's easy to forget that specialized professional services like...

Consumers pass and read hundreds, if not thousands, of advertisements each day. Each one fights to get their attention but only a few succeed. When consumers are at an event, there are banners all around them. So what is it exactly that catches a consumer's eye in a sea of banners, signs, and ads?  Your company's ad can be the one that succeeds! Your retractable banner should attract and keep attention. Keep reading to learn seven retractable banner design tips to help you stand out at events! 1. Logo at the Top Don't think the order of words on your...

First impressions can win the day or forever turn potential clients into people who stop taking your phone calls. Maybe you're going into a new business venture or doing freelance work. Maybe you think your current card isn't up to par. Today, we're going to look at what makes a good business card so you can make a killer first impression. A great business card will help you convert prospects to clients, impress colleagues, and never feel like you aren't up to par again. Read on to learn the anatomy of effective business cards. What Makes A Good Business Card?...

Right now, all people are talking about when it comes to businesses and marketing is digital-first. We talk about SEO and PPC, putting the focus on reaching as many people as we possibly can. There’s a risk, however, when you start looking exclusively at numbers. You never want to go for quantity over quality, where the marketing gets less personal and less effective. SEO alone isn’t enough to make up for that personal part of the business, especially with increasing numbers of consumers craving authenticity, and in this post we’ll look at why that’s the case. SEO’s Limitations: What it...

Think business cards are useless in the digital age? Wondering what business cards can do for your business? While technology has come a long way in recent years, business cards are still as effective as ever. Great business cards serve as a great networking and marketing tool and offer a lot of versatility. You can use them to tell potential clients and partners what you do and what services you provide. If you need a little bit of extra convincing of why business cards matter, look no further. Below we'll tell you why business cards are still essential for professionals and businesses in...