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In our increasingly digital world of online marketing and email campaigns, you might think mail pieces can't compete.  On the contrary, direct mail campaigns are still an effective way to find new customers and connect with potential leads. Where email is easily ignored or deleted, between 70-80% of consumers say they open most of their mail--even "junk" mail.  The keys to getting your mail opened are a strategy, content, and design. Once open, you want consumers to take action and become customers.  Before you toss out your direct mail program, consider these five simple secrets to creating your next successful...

Small businesses depend on advertising to thrive. While some modes break the budget, flyer distribution can get you seen fairly inexpensively. But don't view flyers as the easy route and just throw something together. Learn how to make a good flyer so you can create an effective marketing tool that perfectly targets your client base. How to Make a Good Flyer for Your Small Business If you're going to spend money and effort in getting your business name out there, do so in a purposeful way that directs customers to your business. Follow these tips to make the perfect business flyer. Choose a...

Although businesses are increasingly turning to digital marketing methods to promote their brands, some traditional marketing tools like brochures remain popular today. To create an effective product brochure, you need to consider the factors that influence the decisions of your target audience. A good brochure design gives you a chance to showcase your offerings to customers. Check out these 12 tips for creating an effective product brochure. 1. Understand Your Customer How well do you know your customers? Do you think they’re interested in your product? Will the brochure make them want to try out your offerings? Is there a...

They say that print is dead. But if you're trying to market your business, you'll find that print still bring a lot to the table. While mediums like magazines and newspapers might be in decline, printed material still matters for small business.  If you're looking for creative ways to boost your business's marketing campaign, here are 7 ideas to use printed materials! Business Cards Networking is the heart of business. And there is still no greater networking tool than the business card. There have been some ill-fated attempts to replace the business card in the digital realm, but they have ended...

Business moves fast, and it won't stop while you remove a jammed piece of paper from your inkjet printer! As you pull out another shredded marketing piece, you wonder; "Is printing this myself the best option?" The Ford Motor Company asked this same question when they made the change to a managed print service. Now they are on their way to saving 30%. Could there be something here for you too? New advances in printing can offer the best quality to more businesses like yours. Here are some the important benefits to consider as you decide if a managed print service...