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With the rise of digital convenience, you might be right to think that the days of print products would be over. You would be wrong. Print marketing materials of all kinds are still in heavy use around the world, and not as a dying gasp of an old industry, but thriving as an answer to a new one. What does this all mean for you and your business? Let's find out. The Power of Print Marketing Materials For decades, print was the king of information. With the rise of the internet and digital marketing, print should have fallen by the wayside.  The...

Just because you used a few good photos and added a few CSS3 tricks doesn't mean you have a professional website. They're made with design and structure in mind. The best websites have a consistent and functional theme that users enjoy looking. They also contain compelling content, organized in a sensible and effective way. It's good to add a few tricks to the code and stand out from the crowd. But just doing that won't get you the traffic you want, and it won't keep people coming back to your website. Instead, you'll just impress a few people as they click...

How to Make a Good Brochure for Your Business

Every day we are bombarded with numerous forms of advertising—whether it's a Facebook ad, business flyer, or company logo, advertising is everywhere. With so much visual reference to keep up with, how does a business ensure that its own brand stands out from the crowd these days?  Smart marketing and strong brand identity are key in the cut-throat world of advertising. Here are a few essential design tips to set your business logo apart from the rest... The Importance of Your Business Logo So, just how important is a business logo, and how much time should you actually put into...

Are you tired of hearing that business cards are outdated? Instead of ditching business cards completely, say no to boring, traditional designs. What's exciting about a white rectangle of paper? Nothing! Stop following the crowd. Start creating unique business cards ideas. You’ve got your business up and running enough to where you feel like it’s time to start promoting it with business cards. You design a few and order some bundles for an upcoming trade show.  Throughout the night, you see more and more of them going in the garbage than in people’s wallets. It’s safe to say that you...