5 Reasons to Use Custom Branded Product Packaging in 2023
A product's packaging has the ability to make or break its success. The right packaging will draw the customer in and push them to make a purchase, everything a good business wants.
Custom branded packaging may seem like an added expense that's unnecessary to fit into a budget, but, if done right, it can make the investment back manyfold.
It's sometimes hard to understand how important good packaging is, so we've compiled a list of the top five reasons you should customize your product packaging and the benefits you'll see.
1. Allows Customers to Quickly Identify Your Brand
One of the most important aspects of a successful business is creating a strong brand identity. Your brand identity is how your customers know who you are, what you offer, and what they can expect. It's your story and personality all in one.
A strong brand identity will connect your customers to your business and create a link that leads to continued purchases.
Using custom branded packaging is an important aspect of developing brand identity. While you have to work to create the products and customer service to live up to your good name, the branding is what visually draws your customers in. It should be strong enough that when someone sees it, they know it's your business.
This type of branding includes a cohesive, consistent colour palette. It will also include some kind of visual cue, like a logo or image that's directly tied to you. In a sea of options online or in a store, your branded packaging can help a customer continue to choose your products over the others.
2. Gives a More Luxurious Feel
The great part about custom branded products is just that: they feel custom!
Adding that bit of personality and unique identity can take an ordinary, everyday item and make it feel special. The customization helps take your product to the next level. Items that have obviously had this kind of work and design effort put in often feel more luxurious and expensive, even if they aren't.
In some cases, a custom branded product can even have a higher price point than a generically packaged one. Customers are willing to pay more for products that feel a little extra and special.
If you want your custom packaging to boost the unique feeling of your products, you'll want to pay really close attention to the details. This could be as simple as adding in a printed note inside the packaging with any additional information or extra stickers they can use elsewhere.
Print finishing really helps elevate the feel of your package. Soft touch lamination is very popular and used on most Apple's packaging. Another popular finish is foil stamping or embossing. Highlighting company logos or product imagery can really make your brand stand out on store shelves. Making your packaging an experience gives you a high-end feeling.
3. Makes Consumer Decisions Easier
In the world today, it's very rare to be able to offer a product that no one else offers. Consumers have options for almost every single purchase that they make. In a lot of ways, that's great, but it can also be very difficult and overwhelming.
The best way to continually receive orders and purchases is to have return customers, which is most often decided by brand loyalty.
Humans have to make so many decisions every day, we don't often have the time to debate and research and question each one. So it's common practice to assume that you have 20 seconds to hook your consumer and get them to choose your product for purchase. That's not a lot of time, which is why the visual appeal of your products is so crucial.
Getting creative with custom branded packaging is a great way to build brand identity. Making sure your logo, brand colours or even motto are visible on your packaging will help your customers recognize your product. Then when they see it in the store or online, they'll know it's the one they want!
4. Creates Cohesion Between Physical and Digital
Almost every single company in business today has two sides; physical and digital. In today's world, both are crucial for success, to the point where it's nearly impossible to stay in business without both.
The two aspects of a business have different roles and obviously use a variety of mediums. It can be difficult to create one feeling between all of the facets. But having these differences can create confusion for your customers and have some negative consequences. Confusion ruins brand identity, which is something you want to avoid.
Custom branded products make it easy for you to have cohesion between the two sides. You can easily have the same aesthetic on your website as on your branded boxes for example.
When you use the same colours, logo, and style you'll create the same feeling that your customers have come to know and enjoy!
5. Helps You Stand Out Against Competition
While we know that custom branding products can help customers return and purchase again, it also helps draw new customers to you as well.
When a consumer is looking for a new product (whether it be for the first time or trying a different brand), the packaging can help the product stand out against the competition. With so many options, it's important to do whatever you can to help your product look different and be an obvious choice.
Custom packaging helps you keep up with the times in style and trends. You can switch things up a little bit every so often to cater to what's popular at the time, all while keeping the packaging consistent with your brand identity.
Utilize Custom Branded Packaging
When you take the time to curate and develop your custom branded packaging, you're taking control of the message being sent to customers.
You can develop whatever brand story and identity you want all through the way your customers first see your product. The box it arrives in, the paper inserts, and the stickers or embellishments on the product itself all make a difference in how it's portrayed.
If you're interested in creating some custom packaging with high-quality printing, contact us today!