Definition: Often used in combination with foil stamping, embossing alters the surface of paper stock or other substrates by providing a three-dimensional or raised effect on selected areas. The procedure requires the use of two dies: one that is raised and one that is recessed. The dies fit into each other so that when the paper is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression. A specific level of pressure is applied to the dies in order to squeeze the fibers of the paper, which results in a permanently raised area in the paper.When the dies are produced, a die maker engraves the desired image into several metal plates, which are the embossing dies for use on an embossing press. A thorough understanding the process will enable a more successful result. Generally, embossing is the process most often employed to attract attention or convey a high quality textural contrast in relation to the surrounding area of the paper stock.
In our words: Embossing is a specialty finishing treatment that can be added to many of your printed products. Embossing can be done with on printed ink, foil like the photo above or on blank stock. It essentially pushes your desired area through the surface of the paper. When designing for embossing, you have to keep in mind It will create a debossed look on the back.