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12 Reasons Why Design Matters in Your Business If you're wondering why design matters in your business then you need to check out this blog post, it's an absolute must-read if you're a small business owner. Click here for more information on this topic!  A whopping 65% of the population are visual learners. This is why good design matters. In fact, it will lead to higher customer engagement and sales. If you are a small business owner with few resources, you may wonder, "Why is design important?" Safe to say, there's arguably little that's more important than aesthetically pleasing business...

Postcards are one of the most effective forms of print advertising. But using the right postcard designs will draw a reaction. Here are 14 creative designs for inspiration. In our paperless society, it's amazing how effective and important our paper products remain. Using a postcard for advertising or promotion is still an effective and inexpensive way to relay your message to a lot of people. Postcard design can be as elaborate or as simple as you like. There are endless possibilities for using postcards. They are small and convenient, and with printing technologies, you can have absolutely anything you want...

Have you been told print collateral is important for your marketing campaign? You're probably wondering what printed collateral is. Here's your guide. Implementing thoughtful, unique, and creative methods of print collateral into your marketing strategy can help you convert more leads to sales. This form of marketing will also help build your brand's reputation, which is equally important. There are, however, some rules to creating these documents that make some more successful than others. Using high-quality materials and a crisp logo is a great start. But there's more to learn. Keep on reading and we'll show you how to create...

Do you want to create a brochure like a pro? Brochure designers use creative design for an eye-catching brochure. Here are 12 creative brochure design tips. Brochures are among the most used and most successful pieces of printed marketing materials. In fact, 79% of small and medium businesses report that they already use brochures, and another 8% are planning to implement them. Whether you're a graphic designer or a business owner who's trying to create your own brochure, creativity counts. A brochure has the task of catching a customer's attention and telling them what the business is about. That isn't...

What you write on your marketing material matters and on a brochure? Where you put what you've written matters more. Learn about writing copy for a business brochure today. With advertising still commanding a market share of over $70 billion a year, marketing continues to work on us even when we think we're immune. When you're writing copy for your business brochure, you need to be persuasive but it's more than just talking about how great you are. It's what's behind those words that matters. Here are 7 essential tips for creating great copy. 1. Know Your Identity Before you...