7 Secrets to an Effective Door Hanger Marketing Campaign
Are you preparing for a door hanger campaign?
If you are, chances are you're hoping for a good outcome. While door hanger campaigns aren't expensive, it still costs you some money.
And you don't want that money to go to waste. A failed marketing campaign can spell trouble for a small business.
Instead, prepare yourself to make your door hanger marketing campaign a success. Knowing how to do this is easier said than done, but lucky for you, we've created a survival guide for you.
Read on for the seven secrets to an effective door hanger marketing campaign.
1. Know When to Distribute
If you're about to start your door hanging campaign, you have to know when to distribute. You could consider the timing one of the most important aspects of your campaign.
The changes between one week and the next could mean everything. Knowing this, take into consideration what you're promoting.
For example, let's say you are promoting an end of August sale. Of course, you wouldn't want to promote this in July. But you also wouldn't want to promote it days before the sale.
Because people make schedules and budgets, it's helpful to make sure they have time to prepare for a sale. Depending on your target audience, you may want to tell them a week or even two weeks beforehand.
Also, if you're advertising in more than one way, you should take that into account as well. If you run a television advertisement one week, a door hanger could be a great follow up. This works the other way too.
2. Don't Make a Good Door Hanger (Make a Great One)
Have you ever ignored a door hanger? It's likely that you have, and you might even remember why.
Was it ugly? Did the door hanger have too many words on it? Maybe the opposite happened, and it didn't have enough words on it.
Evaluate why you've ignored door hangers before, and be careful not to make the same mistakes. People will ignore your hanger for the same reasons.
These advertisements have just a couple seconds to catch someone's attention. A hanger that doesn't stick out will not work for you.
3. Use Professional Services
You have to make sure your marketing campaign is professional. Otherwise, like the last point said, your audience will ignore your advertisements.
To make sure you're creating a good campaign, use a printing and marketing service. This way you know your campaign will be a success.
At Neps, we are experts in marketing and printing. If you're interested in working with us, check out our marketing services.
4. Evaluate Your Target Audience
Before getting started with your door hanging campaign, you'll need to evaluate your target audience. Like any marketing campaign, this should be one of your first steps.
A target audience is different in door hanging campaigns as compared to other forms. Your target audience is often a certain area of your city.
Of course, not every area is the same through and through. Make sure to not create broad distinctions about people in an area. But evaluating demographics can be a good starting point.
Here are some questions you should ask to help you evaluate your target audience:
- Who buys my product or service?
- Who doesn't buy my product or service but should?
- What area of my town has a good chance of not knowing about my business?
- How much does my product or service cost?
- Who is my competition?
5. Track Your Responses
One of the most important steps you should take is finding a way to track your responses. Any good marketing campaign evaluates its results.
One way you can do this is by offering a coupon on the door hanger. This way you know how many people saw the hanger.
Of course, some people will forget about the coupon. But this tactic could give you an idea of how many people liked your door hanger.
With this information, you'll be able to know if you want to do another door hanger marketing campaign. This will help you use your money in a wise manner.
6. Be Ready to Speak
While you're doing your rounds, you might come into contact with a potential customer. Be ready to take a break from hanging to speak with them.
Because you're on someone's property, they may be a little hesitant to talk to you. You should be friendly and ready to discuss to avoid making them uncomfortable.
Since you might come in contact with someone, dress in a way that represents your business well. Professionality is an important part of talking to a customer.
Attire is also important if you are targeting a dangerous area. If you look like a robber, they might treat you like one. Dressing well may keep you safe.
Also, they may be busy or not want to talk. So prepare a quick statement about what you're doing. Who knows? You may even make a sale this way.
If you use a professional service for this, you won't have to worry too much about this. But you should tell them what to say about your business if someone asks.
7. Keep Door Hanger Marketing Simple
You want to make sure that your door hanging marketing is thorough. But you also don't want to go overboard.
For example, do not promote more than one aspect of your business on the hanger. Too much information will confuse potential customers. And they may ignore it all together. Minimalism is in style after all.
You should also avoid leaving hangers for people who are unlikely to buy your product or service. This will save you money and not annoy people uninterested in your business.
Go Find New Customers
Now that you know how to survive a door hanger marketing campaign, you're ready to get started. Before you know it, you'll have new customers in your target area.
Grab your water bottle. Lace up your tennis shoes. And start hanging!