Full Size vs Legal Size vs Tabloid Size Brochures: What Kind of Business Brochure Do I Need?
Are you looking to launch a new product? Or perhaps you’re opening a new branch in a different location? Regardless of the reason, you need to come up with a strong marketing plan.
You need to use the right approach and arm yourself with the most effective marketing tools. One of the age-old marketing weapons that continue to stand the test of time is the business brochure.
Various industries including some of the biggest ones continue to use brochures in their marketing efforts. If larger companies see brochures as effective tools, smaller companies and start-ups will likewise benefit from them.
But what kind of brochure do you need? Continue reading below as we take a look at three of the most popular brochure types.
The Power of the Brochure
Before we go into the details of the brochures, let us discuss the different ways it can help your business. First, spending on a business brochure is budget-friendly. You can work with a professional designer to tweak the brochures and lower the cost.
It also creates a consistent and lasting exposure for your brand. Sure, going digital will help you reach more people. But when consumers get to hold a physical marketing tool that carries your branding, the impact will be lasting.
Furthermore, a brochure can give you more room for creativity. Social media ads are often limited to a specific character count. Facebook ads only give you room for a 125-character description.
But with a brochure, you will have more room for your words. You can put more details and information about your company.
Breaking Down the Business Brochure
Regardless of the size of the brochure that you pick, there are key elements that you must consider to make it an effective one. First, your text must be compelling. This will help you capture the attention of prospective customers faster.
You also need to pick the right colours. Make sure they don’t go against your branding and brochure marketing goals.
You also need to use the appropriate fold. This depends on the type of information you wish to convey.
You should also incorporate images and photographs. These will add more life to your brochure. They help make your message more engaging and pleasing to the eyes.
The Legal Size Brochure
Now we can discuss the brochure sizes. First, is the legal size brochure, which measures 8.5” x 14.” This is one of the most common among standard brochure sizes.
It offers enough room for a two-panel or three-panel presentation. The most common folds that work best in a legal size brochure are the half-fold, the tri-fold, and the Z-fold.
The half-fold or bi-fold involves a single sheet of paper. You simply fold it into two to create two panels. This is a great option for simple presentations and product offerings.
Meanwhile, the tri-fold is your best bet if you need to add more space. With its three folds, you get to enjoy six panels (front and back combined). Small and bigger businesses often use this fold to present a new product.
As for the Z-fold, it features a fold that resembles the letter Z. The folding method uses two parallel folds. Like the tri-fold, it creates six panels for your content.
The difference, however, is the orientation of the folds. Because of its Z-like look, the fold gives that extravagant vibe. Thus, this is perfect for announcing a new branch or some of your top-of-the-line offerings.
The Full-Size Brochure
The full-size brochure is arguably the biggest among standard-sized brochures. It measures 11” x 25.5”, which is perfect if you want to use four panels. If you want to give your audience more details about your brand or product offerings, this is the right brochure to go for.
Some of the folds that work best on a full-size brochure are the double-gate fold, the French fold, and the double-parallel fold.
The double-gate fold features two side panels that you fold toward the middle panel. Its structure creates an effect that is akin to opening a gate. However, there is a 1/8-inch gap that keeps the brochure from buckling after the final fold.
Also known as the right angle fold, the French fold divides the brochure into four panels. You create the panels by folding the paper in half then giving it another fold in half thereafter. The key is to make sure that the second fold is perpendicular to the first one.
This type of fold works effectively if you wish to use heavy designs on your brochures. This also works best if you plan to include maps or invitations to a big event.
As for the double-parallel fold, you fold the brochure in half to form two panels. Thereafter, you give it another fold in half. Your goal is to create two parallel folds that are facing the same direction.
The Tabloid Size Brochure
Measuring 11” x 17”, the tabloid-size brochure is similar to A3 paper size. As the name suggests, this brochure works as a small newspaper or a small magazine. This is a unique way of spreading your message, as it easily captures the attention of the receiver.
When it comes to the folds, you may use the double-gate fold, the accordion fold, or the half-fold then tri-fold. The accordion fold involves a series of alternating folds. These folds create several panels of the same size.
They liken this fold to an accordion because of the alternating folds that resemble the said musical instrument.
Meanwhile, the half-fold then tri-fold technique creates six different panels. You first fold the paper into three vertical sections. Thereafter, you fold the paper in half in a horizontal fashion.
This fold works well if you are using large diagrams.
Get the Right Brochures You Need
Creating a business brochure to announce a major event is an exciting task. You come up with the right words and partner them with appealing designs.
But if you are running out of creative juices, we can step in to give you a helping hand. We create folded brochures and flat flyers of various kinds. We can handle the graphics and design aspects and develop a brochure that best represents your ideas.
Call us today and tell us what you need. Let’s discuss your goals and create the right brochures that you need, today!