10 Timeless Marketing Trends That Will Never Get Old
Marketing Trends That Will Never Get Old
Although fads come and go, some marketing trends are undoubtedly here to stay. Click here to learn what you need to know about these timeless strategies.
Are you frustrated by the ever-changing world of marketing strategies and promotional materials?
Do you feel like you're running yourself ragged -- and blowing your budget -- in order to keep up with the competition?
Are you just tired of designing advertising materials that end up looking outdated by the time the printing process is finished?
If so, then it sounds like you need to return to more classic marketing trends.
But which ones have always stood -- and will continue to stand -- the test of time?
Read on to find out. Then, learn where you can go to have the best possible promotional materials printed.
1. A Business Card
There's nothing better than a good old-fashioned business card to help you build your personal and professional brand.
The right business card ensures that your contact information is always within reach. Plus, it's an excellent way to network your way to the top.
Even if you don't have time to speak with the heavy hitters within your industry at a networking event?
You can still hand them your card so that the two of you can set up a meeting later. This is a wonderful way to get the most out of any networking event, and to show people that you're serious about the potential of working with them.
Plus, the right business card can help you to make an impactful statement when it comes to what sets you apart from the competition. It can also help you to make an instant connection with your target market.
For example, if you're interested in selling many to millennials? Then including marketing trends like a bespoke font or a hand-drawn image on your business card will help to communicate that.
If your main goal is to tap into the luxury market? Try things like an embossed or foil stamped business card, to give them a higher-end feel.
You can even play around with smooth edges, glossy finishes, and bright colors!
Remember, when it comes to marketing trends and business cards, less is more.
For best results, focus on a single element and don't cram your cards so full of information that they become difficult to read.
When it comes to the kind of information you should include on your business cards? Always keep it as simple as possible. Include your name, telephone number, and business address on the front of the card. If you need to give more information, put it on the back of the card to avoid overcrowding.
Above all, always make sure that the size and shape of your card will fit comfortably inside of a standard wallet.
2. Business Postcards
If you think that direct mail marketing is a thing of the past?
Sending out business postcards is still one of the most timeless -- and effective -- marketing trends out there.
If you really want to make a connection with your market, try sending handwritten postcards thanking them for a recent purchase or following up about a client meeting.
Always have branded postcards printed, and make sure that they include your logo and contact information. This way, your clients can put them directly on their bulletin boards at the office, or even their fridges at home!
You can send out postcards to announce an in-store event, a new product launch, or even have them serve as a physical coupon for an upcoming sale.
In a nutshell, the sky is the limit when it comes to this option on our list of classic marketing trends!
Another one of our favorite marketing trends?
Mailing out -- or simply handing out -- catalogues advertising your products and services.
Catalogues are not only a tactile reminder of your business, they're also the perfect way to give your target market the chance to learn more detailed information about the things you have to offer.
Catalogues are an especially effective marketing tool for things like universities, online courses and certification programs, and even summer camps for children and young adults.
They allow businesses to combine photography and text, without the anxiety of things like SEO and other digital marketing trends. Of course, it goes without saying that companies can also make their catalogues available to those who prefer to read them online.
Catalogues are also the perfect way to target consumers who have already expressed an interest in your company. Once you've identified potential leads, mailing them a thick and glossy catalogue will often allow you to seal the deal.
Above all, catalogues don't come across as a hard, high-pressure sales tactic. Instead, they're simply a way to empower your consumers with more information. They can read them on their own time, all in one sitting, or over the course of several days.
4. Business Flyers
Are you looking for marketing trends that will help you to generate buzz about your business?
Have you just opened up a new franchise or store, and want to spread the word and expand your target market?
Are you interested in more cost-effective marketing trends that still allow you to make a face-to-face connection with potential consumers?
If so, then business flyers already sound like the perfect solution for you.
But what exactly makes them such an effective entry on our list of marketing trends?
First of all, for brands that aren't afraid to get out and hustle, they're easy to hand out to passersby on the street. This is especially awesome if you're running a campaign or want to promote a limited time offer.
It's also a great way to compete more directly with your competition! Stand outside of your store -- or close to your competitors -- and pass out flyers that explain why your brand is the better choice.
Additionally, you can also hang them up all around your service area, so that people in cars and on foot can start to recognize your brand from the flyers.
You can also include them as inserts in your mailing marketing materials, especially if you want to convey a lot of information in just a little bit of space.
Finally, they're affordable to print, and can be finished off with bright colors or simply printed in a classic black-and-white.
5. Brochures For Your Business
Are you interested in classic marketing trends and promotional materials that can pack a big punch in a small around of space?
If so, then printing brochures is likely an ideal solution for your brand.
Maybe you don't quite need all the space of a booklet or catalogue, but the information you need to convey is too large for a flyer.
Brochures are the perfect happy medium.
Plus, you can print them with glossy and matte effects, meaning that it's easier than ever to really make the images you choose to include pop.
Additionally, you can easily place brochures inside mailboxes on their own, or just slip them in the direct mail envelopes that you're already sending out to your clients.
Brochures are an especially effective way to market to different consumer segments. Because they're smaller, you can create several different brochures containing products and information that will appeal to the many different demographics that you serve.
They also give you a wonderful opportunity to go into more detail about a new product or service you've started to offer.
You can create an entire brochure that explains the finer points of your new product. Include diagrams, highlight key features, and even include testimonials from happy shoppers in your brochure.
Remember, timeless marketing trends don't have to be fancy or complicated. Instead, it's all about providing your consumers with the information they need to decide whether or not your products and services are the right fit for them.
Which Of These Classic Marketing Trends Will You Use?
We hope that this post has inspired you to give classic marketing trends a second look.
Remember, as long as you master the basics, everything else is secondary. The reality is that you don't need all the bells and whistles to make a direct impact and form an instant connection with your target market.
Instead, rely on materials like postcards, flyers, and business cards to do the trick.
Of course, the quality of these marketing materials makes all the difference in the world.
No matter what you need printed, we can help you to ensure that your promotional materials represent both your personal and company-wide brand perfectly.
Get in touch with us to learn more about what we have to offer.