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You probably already have a name and even a logo for your company. Ideally, it’s something unique that will make your business stand out among the competitors. To keep it that way, it’s in your best interest to copyright and trademark your logo and your name. But first, you need to know how to copyright a name and logo.  You may also want to know how much it can cost. Finally, you should know what the difference between copyright and trademark is, as although these terms are similar, they are not the same. This article will help you get answers...

27 million business cards are printed every day. So if you think that business cards are a thing of the past then think again! But this doesn't mean they always work. Out of the 10 billion cards printed each year, 8 billion ends up in the trash within a week, so your business card design needs to be truly good to reach your potential customers. That's 80% of business cards that people don't hold on to! But business cards can increase a company's sales. So you want yours to be in the 20% that people hold onto, right?  Once again,...

In the future, the next generation of children will probably have no idea what a postcard or physical mail is. Some people even think we're currently living in that situation - a world where mail is obsolete and all conversations are done digitally. Yet, postcards are still the most direct way to reach a good part of your customer base, so good postcard marketing ideas are worthy of attention. Marketing companies know better than to do away with the mail. And that’s why they use marketing postcards. Postcards are simple. You don't have to open an annoying envelope, and they're...

In any successful print marketing campaign, colour matters. Certain colours grab a customer's attention which increases sales. Here are the 14 best flyer colours. Designing flyers or company brochures for your business can be a stressful process. Choosing colors and fonts and other design options can seem overwhelming to many. Studies have shown that color is an important factor when people choose which businesses to support. So when you are creating your print marketing strategy, it is essential to get your colors right. Certain colors can make people feel certain ways. Some convey certain feelings that you want people to...